Friday, November 30, 2007

What's a $120 million between friends?

The Financial Times reports that the TV studios are "in line to generate $120,000,000 of revenues in 2007 from free web streaming of their content":
The networks have been reluctant to acknowledge the size of their streaming businesses, partly because online video advertising has become a sticking point in pay negotiations with the writers, who have been on strike for almost a month.

However, advertisers are flocking to web streaming. “Based on what we’re paying for spots across the four networks, we estimate this market to be worth more than $120m,” said Tracey Scheppach, senior vice-president and video innovation director for Starcom, a leading media buying agency.
Disclaimer: The attached image has little to do with this story.

2 comments:

RonnieB said...

I guess I sort of see where the writers are coming from, although a bit misguided perhaps. Here's what I'm wondering though...My brother is a professional baseball player. Should he go on strike because MLB.com makes money from streaming live games on their website? It just doesn't make much sense when you think about it. So the production companies make 120 million on ads, why don't the writers work hard to try to become producers instead of costing average innocent Americans their jobs. I'm honestly not trying to criticize, I just don't understand it.

Anonymous said...

Some jackass made a Family Guy video about the strike:

http://youtube.com/watch?v=xTA1VwebAhc

The numbers are screwed in it.