The networks have been reluctant to acknowledge the size of their streaming businesses, partly because online video advertising has become a sticking point in pay negotiations with the writers, who have been on strike for almost a month.Disclaimer: The attached image has little to do with this story.
However, advertisers are flocking to web streaming. “Based on what we’re paying for spots across the four networks, we estimate this market to be worth more than $120m,” said Tracey Scheppach, senior vice-president and video innovation director for Starcom, a leading media buying agency.
Friday, November 30, 2007
What's a $120 million between friends?
The Financial Times reports that the TV studios are "in line to generate $120,000,000 of revenues in 2007 from free web streaming of their content":
Posted by Hoffa at 8:02 AM